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Autos & TransportationDaimler raises outlook, says chip shortage may impact Q2 sales

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Sign InMenuAutos & TransportationDaimler raises outlook, says chip shortage may impact Q2 salesReutersNick Carey

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Autos & TransportationDaimler raises outlook, says chip shortage may impact Q2 sales

Autos & TransportationDaimler raises outlook, says chip shortage may impact Q2 sales

Autos & TransportationDaimler raises outlook, says chip shortage may impact Q2 sales

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People visit the Mercedes-Benz booth during a media day for the Auto Shanghai show in Shanghai, China April 19, 2021. REUTERS/Aly Song

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Mercedes-Benz car maker Daimler AG (DAIGn.DE) on Friday raised its profit outlook for 2021, but warned that the global semiconductor chip shortage may continue to impact its sales in the second quarter.

Daimler said that although "visibility is limited at present", it assumes some recovery in the availability of chips in the second half of this year.

But the German carmaker said it still expects its operating profit this year to be significantly above 2020 as the global economy recovers from the ravages of the coronavirus pandemic.

"After this promising start, we are very confident that we can keep up the pace to improve our margins on a sustainable basis and at the same time expand our electric vehicle line-up," Chief Financial Officer Harald Wilhelm said in a statement.

Last week Daimler unveiled the EQS, an electric sedan built on a dedicated electric vehicle platform, which is seen as a solid contender against market leader Tesla Inc (TSLA.O) as electric car sales take off. read more

The chip shortage has forced a number of major automakers to curtail production, including General Motors Co (GM.N), Stellantis (STLA.MI), Ford Motor Co (F.N) and Daimler's German rival Volkswagen AG (VOWG_p.DE).

Earlier this week, Daimler cut working hours for up to 18,500 employees and said it would temporarily halt production at two plants in Germany due to the chip shortage. read more

Cars have become increasingly dependent on chips for everything from computer management of engines for better fuel economy to driver-assistance features such as emergency braking.

Daimler said it now expected an adjusted margin from its Mercedes cars and van business of between 10% and 12%, up from its previous outlook of between 8% and 10%.

Last week, Daimler said that soaring Chinese demand for luxury Mercedes-Benz cars and higher prices drove a better-than-expected profit in the first quarter. read more

Mercedes-Benz sales rose 60% in China in the first quarter. Unable to travel abroad, wealthier Chinese consumers have used their disposable income to splash out on luxury items.

This week rival BMW (BMWG.DE) also said that its first-quarter earnings received a strong bounce from sales in China and stronger pricing. read more

Chinese buyers also helped to turn around 2020 for Daimler, BMW and Volkswagen, with sales rising in the second half of the year and offsetting weaker results in other regions.

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